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iPhone UK
iPhone UK buyers are definitely interested in the device. Around 10% of U.K. mobile subscribers surveyed by M:Metrics say they have a high interest in purchasing an iPhone. But even those intrigued by the iPhone are complaining about its expensive price and plans. Let's face it, it's cool. Apple are brilliant designers when it comes to the interface and usability. But in Europe, phones are so heavily subsidized, there's a perception that they're worth nothing. This attitude is especially true in the U.K where customers are used to getting high-end phones free with carrier contracts. Vodafone, for example - one of O2's chief rivals - is currently offering dozens of phones free with inexpensive contracts in the U.K including the N95 from Nokia and the BlackBerry Pearl. Vodaphone is even pairing one free Samsung phone with a free iPod nano. iPhone UK buyers are complaining about the price tag of £269 ($567). This is cheaper than its launch price in the U.S. in June, but 42% more than its current U.S. price of $399, following a September price cut by Apple. U.K. service plans are also more expensive. The cheapest applicable plan offered by O2 is £35 ($74) a month, compared to $59.99 a month from AT&T. (O2 however, requires only an 18-month contract, compared with 24 months with AT&T.)
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